Amazon Dash

Amazon Dash - Re-Order At Your Fingertips

Last week Amazon launched its latest selling innovation in the form of the Amazon Dash button. Is it worth it? Let’s take a look.

They have been out in the US since last year but now the Amazon Dash button makes it over to this side of the pond but the main question is do we need it?

So What Is A Dash Button?

Probably best for Amazon themselves to explain this one and their website claims: Amazon Dash Button is a Wi-Fi-connected device that reorders your favourite product with the press of a button. Each Dash Button is paired with a product of your choice, which is selected during the setup process. When you're running low, simply press Dash Button—ensuring you never run out of your essentials again.

How Does It Work?

Priced at £4.99 each (although you get the money back on your first purchase) the Dash Button is setup and managed through the Amazon App on your IOS or Android device and works off your home Wi-Fi connection. Then a notification is sent to your smartphone every time an order is placed.

Do We Need It?

Embracing the general concept of the Internet of Things (IOT) these initially seem like a good idea but when you look past the novelty value there is a question over whether the world needs millions of plastic devices challenging for space on our already stretched home Wi-Fi networks. Added to this you also have to wonder if we are prepare to litter our landscape with an ordering gadget for pretty much every household product.

Ultimately it’s still too early to tell if this will take off in the UK but if you’re up for a trial then it’s pretty much a free exercise after your first order.

There are currently over 40 product ranges from toilet rolls to razorblades that you can order an Amazon Dash button for and if you want more information then check out the Amazon website for more details.

George R Vaughan