With retailers focusing more energy, attention and designated floor space, Athleisure the fastest growing buzz word in fashion looks set to be a permanent fixture in the fashion landscape. City analysts site it as the biggest source of growth for many of the struggling high-street clothing chains as well as many new players in the fashion market.
Athleisure came about as a fashion trend incorporating a more active, healthier, clean living lifestyle aesthetic into the clothing market. It’s about looking as stylish as you possibly can and bringing your healthy lifestyle passion into your daily life. It integrates sports clothing into daily wear by taking clothing designed for workouts and sports activities and placing them in amongst formal work wear, casual attire and glamorous social occasions.
Designed to be multi-functional but different, using the newest fibres and performance materials Athleisure offers functionality as well as injecting added health benefits such as breathable materials and back aid with the advantage of being quick drying and odour resistant.
It is common perception that the 2007 Chanel catwalk was the watershed moment which launched this game changer by introducing bejewelled trainers and sneaker boots with couture dresses. After a decade of ‘killer heels’ it seemed designers finally came to their senses and flats were the shape of things to come. Lifestyle, yoga and healthy living quickly followed suit.
In 2016 showing an estimated global sales growth of over 42% and with trainers outselling heels, Athleisure the ‘anti-fashion’ trend is not just ‘normal’ it is now considered to be more modern and entirely aspirational.
Nadia Minkoff London will be showing at the Ideal Home Show in Olympia London from November 23rd-27th 2016. Our The Brixton backpacks will be on show, as well as our other bestselling bags and a beautiful select range of jewellery. British made, beautifully packed, wrapped and Christmas ready. Further details can be found on our website www.nadiaminkoff.com
Win a Nadia Minkoff London, The Brixton Backpack!
Replace your clutch bag with The Brixton Backpack and join the Athleisure club - that is if you’re not a member already. Turn up for your night out with this smart backpack, keeping your hands free and get ready to receive many admiring glances.
To be in a chance of winning simply answer the following question:
In what colours is The Brixton Backpack available?
Send your answers to firstname.lastname@example.org ensuring you place the word Backpack in the subject header, also including your unique Women Talking username with the submission. Any entry without a valid username will not be accepted.
The competition closes on December 7th and the winner will be announced soon after.
The editor’s decision is final and there are no cash alternatives.
Actual prize may differ from image shown.