Selfridges launches its first ever car – a limited-edition zero-emission electric car in collaboration with iconic British carmaker Morgan.
To celebrate the advent of Morgan’s first ever zero-emission, all electric car in 2017 and Selfridges launching a new charter pledging the retailer to become the most sustainable business it can be, both brands have produced a worldwide exclusive car called the UK1909 Edition.
Bespoke for Selfridges, based on the forthcoming Morgan EV3 model – to be commercialised at the end of 2017 by Morgan – the UK 1909 Edition will only be made in a limited edition number of 19, prices at £52,500 each and available to buy at a new Morgan concession to be set up in Selfridges Oxford Street from the end of November.
9 iconic British brands are joining the unique collaboration, each providing a piece of accessory – made to measure – making up a complete driving kit, from driving goggles to driving shoes, and available to purchase only by those buying the UK1909 Edition. The brands include Globe-Trotter, Alexander McQueen and Saville Row tailor, Richard James.
Born in 1909 in England, Selfridges and Morgan were two iconic British brands waiting for the perfect opportunity to collaborate. With Morgan about to launch their first zero-emission, all-electric car, the EV3, and Selfridges motoring ahead with its drive to put sustainability at the core of its business, the opportunity has finally arrived.
The UK 1909 Edition will be officially launched in store at the London Oxford Street branch at the end of November 2016.
Car accessories are as follows:
Globe-Trotter – an exclusive case made to exactly fit the luggage rack on the UK 1909 edition (£2,995)
Christopher Raeburn – bespoke driving overall in waterproof materials (£1,095)
George Cleverley – the perfect pair of leather driving shoes made in the same leather and stitching as the car seats and leather detailing. (£1,200)
Richard James – the perfect tweed jacket (£450)
Linda Farrow – driving goggles in leather and bronze (£375)
Alexander McQueen – the ultra-chic skinny driving scarf (£245)
Karl Donoghue – a stylish soft shearling-lined helmet for winter drives (£1000)
Belstaff – the hardy waxed cotton jacket for rainy drives (£850)
Dents – the perfect driving gloves by The Queen’s favourite glove maker (£90)
George R Vaughan